FairChoice

FairChoice Holdings Pty Ltd is the major AgChoice shareholder holding over 85% of all shares.

FairChoice (Consumer) is Australia’s most ambitious commodities trading platform. When completed, consumers will be able to use technology to force retailers to provide Australia’s cheapest groceries, Australia’s cheapest energy, Australia’s cheapest whitegoods and electrical appliances – all online.

FairChoice will do this by providing a trading platform to consumers that enable them to buy groceries, and other consumer goods, at only the lowest price. The concept is both simple and effective.