GrainChoice
AgChoice will launch by first focusing on the grains industry with its first online trading platform GrainChoice. With the deregulation of the wheat industry, improved marketing and upcountry transaction opportunities were anticipated for growers and buyers. Instead, deregulation has generated growers’ marketing fatigue and upcountry origination has proven difficult for new buyers.
AgChoice harnesses the intended benefits of deregulation by simplifying the trading process with an end-to-end online trading and acquisition platform that enables the maximum number of growers to ‘engage’ with the maximum number of buyers. Both sides may enter into transactions anonymously.
Why GrainChoice – Grain growers
For growers, the intended benefit of deregulation was that more buyers would compete to market their grain and therefore growers would realize higher prices. This simply has not happened.
The reality is that dealing with scores of domestic and international buyers is time consuming and energy sapping; it creates grower ‘fatigue’ and leaves them frustrated.
The GrainChoice trading platform provides growers with access to the greatest number of buyers and generates the highest post-competitive price for their product. The simplicity of the acquisition tool saves invaluable time, eliminates frustration and fatigue, and empowers growers.
Why GrainChoice – Grain buyers
In the previous single desk trading environment, upcountry transactions were predominately the province of AWB (international). In the deregulated market opportunities for upcountry origination have proved difficult for new market entrants keen to establish their reputation.
The GrainChoice trading platform offers buyers a simplified end-to-end acquisition tool that allows them to engage with the greatest number of growers. AgChoice automation and technology provides newcomers with extended and accelerated market reach. GrainChoice provides established grain originators with 21st century transactions channels and the opportunity to lower overheads to sustainable levels.
Why GrainChoice – Grain traders
AgChoice is the only online acquisition tool that offers a trader-to-trader facility and end-to-end (total supply chain) platform. To date, much of the grain trading industry is conducted manually via fax, email and SMS. AgChoice automates what is currently manual and gives traders the potential to expand their trading operations and business model.